About

I’m currently a Professor in Game Science, based at Coventry University’s Disruptive Media Learning Lab (DMLL). Game Science refers to playful and gameful methodologies for user engagement, experience design and behavioural change, which include investigations of the impact of applied gaming, serious gaming, game-based intervention, gamification and playful techniques in various domains, underpinned by pedagogical, motivational and psychological theories and practices.

I’m a fan of gameful, playful and persuasive design that transforms ordinary tasks into extraordinary experiences. I research, write and evangelise about such transformations. My research interests thus include the application and impact of games science (gameful and playful design, serious games, gamification, serious play, game (design) thinking) and other interactive, wearable, persuasive and pervasive techniques and technologies in various application domains including teaching and learning, and health. I currently have more than 80 publications within the area of virtual worlds, simulation, serious games and gamification, and I have edited a book: Serious Games for Healthcare- Applications and Implications. I am also currently working on a book that is exploring the potential and impact of Game Science in a hybrid learning space (to be published with Routledge). I am a public speaker where I have keynoted at various events in the UK, Europe and internationally and has consistently been ranked in the top 10 of the Gamification Gurus Power 100 (Rise.Global). I am also a trained facilitator for LEGO® SERIOUS PLAY® methodology.

Before joining Coventry University, I was a Research Fellow at the International Digital Lab, University of Warwick, and a lecturer at Universiti Malaysia Sarawak, Malaysia.

I am of Borneon origin, love beautiful things and game for new adventures!

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My LinkedIn | SlideShare | ORCID profile | CU Research Profile

Email: s.arnab@coventry.ac.uk | Twitter: @sarnab75

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