The dopamine effect – key for game design?

Interesting talk by Agala Mert at#GFH14EU on the dopamine effect and interesting insights that could inform game design. Forget fun- tap into the emotions that motivate!

Found this post online as well which is very interesting:

“Are you the kind of person who is always “on,” constantly driven to achieve? Or are you more of a slacker type, less motivated by the promise of material reward? The difference may lie in the responsiveness of the dopamine system in your brain, according to new research.”

Read here